The correct answer would be, Denotation.
The literal definition of a word is also called its Denotation.
Explanation:
The primary meaning of the word is called as the Denotation. Denotation is not concerned about the feelings that the word produces, it is primarily concerned with the actual and literal meaning of the word.
Denotation can be defined as the dictionary meaning of a word. Connotation is a contrasting word with denotation, as connotation is concerned about the feeling of the word.
For example, if the word is 'Blue', the denotation for this word would be Color Blue, but at the same time, the connotation of this word is 'Sad'.
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