Differentiation positioning requires a product to
a. emphasize unique product attributes to compete directly with competitors.
b. compete directly with competitors on similar product attributes in the same target market.
c. compete with competitors on similar product attributes but in a different market.
d. seek a less-competitive, smaller market niche in which to locate a brand.
e. develop marketing actions to move a product or brand to an ideal position

Respuesta :

Differentiation positioning requires a product to seek a less-competitive, smaller market niche in which to locate a brand.

When you position your product you are trying to make you product stand out, in a sea of competition, against your competitors. How you differentiate it refers to how you make your product positioning different from your competition. Showing unique qualities and eye catching packaging are two ways to differentiate your product from your competition. 

The correct answer is A. Differentiation positioning requires a product to emphasize unique product attributes to compete directly with competitors.

Thus, this strategy implies that the company makes use of marketing strategies in order to highlight the quality or characteristics of its product, in order to position it above that of its competitors.

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