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To compare the effectiveness of two speeches, the reader should check the methods used to persuade the audience. These methods are called .

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hisroyal1
The answer that best completes the above statement is  "rhetorical appeals": This refers to the method of persuasion used to  to influence the audience's view on a certain subject. According to Aristotle, there are three of such methods - ethos, pathos, and logos.
sarkhan2018

Rhetorical appeals are used to persuade the audience. It is also known as modes of persuasion. There are 3 widely used techniques of persuasion. They are ethos, pathos and logos. In order to evaluate the speech, one must pay attention the usage of these techniques in the text.

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