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We would expect the cross elasticity of demand for pepsi to be greater in relation to other soft drinks than that for soft drinks in general because

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W0lf93
The cross elasticity of demand for Pepsi will be greater in than that for soft drinks in general because there are fewer good substitutes for soft drinks as a whole than for Pepsi specifically. Cross elasticity of demand take note of response in demand of the good when the price changes for another good.

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