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Sri lanka is one of the major tea producing nations in the world. a substantial portion of the​ country's annual tea production gets exported to various​ countries, including the united arab​ emirates, russia, and other countries in the middle east. given the success in these​ countries, sri lanka decided to foray into the asian market. research evidence indicated that people in myanmar are major consumers of tea and that there is a high demand for tea in that country. this convinced industry experts in sri lanka that exporting to myanmar was a good idea. the above reasoning is based on the assumption that