A nationwide fast food restaurant is considering adding an innovative new item to its menu. it introduces the item at a few carefully selected restaurants that most accurately represent its test market and carefully evaluate consumers' reaction to it. which stage of the product development process does this best represent
This best represents the test
marketing stage. During this stage, a new product is released on a small scale
to a small market. Changes are made and if it is successful in the small
market, then it is introduced on a larger scale.
