Respuesta :
The answer is: consumer surplus; producer surplus
Consumer surplus refers to a situation when the price of products is less than the price that they are willing/capable to pay.
Giving lower price for senior citizens, more old citizens would be willing to come to Digiano due to its cheap price. The thing is, it is very unlikely that the old senior citizens come to Digiano by themselves. They are most likely have to invite their families who can be charged at higher price to cover for the consumer surplus.
Digiano's pizza buffet charges $15 for adults and $10 for senior citizens. the goal of price discrimination is to increase revenue/profits by charging more to those who have higher demand.
What is price discrimination?
Price discrimination is a selling strategy in which different prices are charged from different segments of customers for the same product or quantity. The strategy is developed with the aim of charging more to customers who have willingness to pay higher price.
Therefore, it helps to capture more of profit revenue along with giving higher customer surplus.
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