Kroger is a retail food chain with over 2,500 supermarkets nationwide. although it does not produce any food items, it markets a line of canned and frozen goods carrying the kroger name. this is an example of ________.
Based on the scenario given above, this is an example of licensing brand. This type of brand is a way of having the owner of the brand and the individual who wants or made use of the franchise or brand name in which there is an agreement laid out for it to run or proceed.
