Why is it important that advertisers break text up in smaller portions? because it is easier to think of things to write because it is less intellectually challenging because it is easier on the eyes than a large block of text It isn't important; text should be written in large blocks. none of the above
Because it's less intellectually challenging. That's important because advertisements are scanned briefly, whether in a magazine, or a car. You need something that people don't have to think about to understand.
