Respuesta :
Answer:
1. Mountain Mike’s Pizza wants to know their positioning in the marketplace:
• Data Collection Method: Market research through surveys, focus groups, and competitor analysis.
• Reasoning: Surveys and focus groups can provide direct feedback from customers about their perceptions of Mountain Mike’s Pizza compared to competitors. Questions can be tailored to understand factors such as brand reputation, pricing, quality, service, and overall satisfaction. Additionally, conducting competitor analysis will involve gathering information about other pizza chains in the area, their offerings, pricing, customer reviews, and market share. This comprehensive approach will help Mountain Mike’s Pizza understand its strengths, weaknesses, opportunities, and threats in the marketplace, enabling them to refine their positioning strategy accordingly.
2. A local diner wants to expand their service and menu offerings:
• Data Collection Method: Customer feedback forms, suggestion boxes, and direct observation.
• Reasoning: Customer feedback forms and suggestion boxes placed in the diner can gather insights from patrons regarding their preferences, suggestions for new menu items, and areas for improvement. This method encourages customers to share their opinions and provides valuable input for menu expansion. Direct observation of customer behavior and dining patterns can also offer insights into popular dishes, peak hours, and customer demographics. By understanding the needs and preferences of their target market, the diner can tailor its menu and services to better meet customer demands and enhance the overall dining experience.
3. You want to start up a laundry service for college students:
• Data Collection Method: Surveys, interviews, and observation of college students’ lifestyle and laundry habits.
• Reasoning: Surveys and interviews conducted among college students will help gather information about their laundry preferences, challenges, willingness to pay for laundry services, and the features they value most in such a service. Understanding factors such as pricing sensitivity, convenience, service reliability, and additional amenities desired by students will inform the development of the laundry service’s offerings and pricing structure. Observation of college students’ lifestyle habits, such as their schedules, living arrangements, and laundry routines, can provide additional insights into their needs and behaviors. By gathering data directly from the target market, the laundry service can tailor its offerings to effectively meet the unique demands of college students and differentiate itself in the market
Explanation:
Answer:
1. Mountain Mike’s Pizza wants to know their positioning in the marketplace:
• Data Collection Method: Market research through surveys, focus groups, and competitor analysis.
• Reasoning: Surveys and focus groups can provide direct feedback from customers about their perceptions of Mountain Mike’s Pizza compared to competitors. Questions can be tailored to understand factors such as brand reputation, pricing, quality, service, and overall satisfaction. Additionally, conducting competitor analysis will involve gathering information about other pizza chains in the area, their offerings, pricing, customer reviews, and market share. This comprehensive approach will help Mountain Mike’s Pizza understand its strengths, weaknesses, opportunities, and threats in the marketplace, enabling them to refine their positioning strategy accordingly.
2. A local diner wants to expand their service and menu offerings:
• Data Collection Method: Customer feedback forms, suggestion boxes, and direct observation.
• Reasoning: Customer feedback forms and suggestion boxes placed in the diner can gather insights from patrons regarding their preferences, suggestions for new menu items, and areas for improvement. This method encourages customers to share their opinions and provides valuable input for menu expansion. Direct observation of customer behavior and dining patterns can also offer insights into popular dishes, peak hours, and customer demographics. By understanding the needs and preferences of their target market, the diner can tailor its menu and services to better meet customer demands and enhance the overall dining experience.
3. You want to start up a laundry service for college students:
• Data Collection Method: Surveys, interviews, and observation of college students’ lifestyle and laundry habits.
• Reasoning: Surveys and interviews conducted among college students will help gather information about their laundry preferences, challenges, willingness to pay for laundry services, and the features they value most in such a service. Understanding factors such as pricing sensitivity, convenience, service reliability, and additional amenities desired by students will inform the development of the laundry service’s offerings and pricing structure. Observation of college students’ lifestyle habits, such as their schedules, living arrangements, and laundry routines, can provide additional insights into their needs and behaviors. By gathering data directly from the target market, the laundry service can tailor its offerings to effectively meet the unique demands of college students and differentiate itself in the market
Explanation:
