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Nature's sun, a company that designs and manufactures clothing for active people, focuses their marketing efforts on people who participate in strenuous outdoor activities such as running and mountain climbing. for example, the firm advertises heavily in magazines for runners. nature's sun is using ________ factors to segment its market.

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Kalahira
Psychographic is the correct answer. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes called firmographic variables), such as industry, number of employees, and functional area.

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