Ben owns a lawn care business. from experience, ben has found that john deere equipment lasts almost twice as long as competitors' machines. for john deere, ben's perception about its products makes __________ pricing possible.
The perception that Ben would imply on his products is that the cost of ownership could be possible for pricing. In addition, this kind of pricing would significantly aid the buyer on knowing what are the direct and indirect costs of a specific product or service wherein it is usually accronymed as TCO (Total cost of ownership)
