ev4en7duratoo ev4en7duratoo

20-04-2017
Business

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An ad for bud light ran six times during a recently televised football game. when measuring imc results for this ad, six would be the __________ for this telecast.

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metchelle metchelle

04-05-2017

The term that best fits the blank provided is FREQUENCY. When we say frequency, this is a number of times that the Ad for Bud Light is being telecasted in the television relating to a football game. IMC stands for Integrated Marketing Communications. Hope this helps.

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