In many selling situations, the firm is not simply seeking a sale. rather, it wants to engage the customer over the long haul not in short-term transactional selling. the firm seeks to develop what?
The firm seeks to develop a company or a business that will run through the years. By not simply seeking a sale or increase its income trough the sales, but to engage the market or the customer's needs and wants base on the goods and services that the industry provides. If a company always seek to the customer's needs and wants the company will surely last for years.
