The software developed by firm is referred to as vertical-market software.
The purpose of vertical market software is to serve the requirements of each given company operating inside a clearly defined vertical market (specific industry or market). Vertical market software is created for and tailored to the needs of a certain business, unlike horizontal market software, which can be helpful to a wide range of industries (such as word processors or spreadsheet programmes). By virtue of the application-specific graphical user interface that characterises it, vertical market software is easily recognised. Point-of-sale software is a type of vertical market application. Horizontal market software is a class of application software in computer software that is beneficial across many different industries. The employment of vertical market software, which has a narrow range of applications, is the antithesis of this.
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