When a company engages in mass marketing it ignores market segment differences and targets the whole market with one offer.
Mass marketing can be defined as a form of marketing technique in which a company tend to market their product to a large amount of people.
This company tend to offer their product to this large number of people so as to advertise their product to the large audience which will in turn can help to increase their customer base leading to more sells and profit.
Therefore the correct option is B.
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