Promotion is any form of communication that a business uses to inform, persuade, or remind potential customers about their products. The goal is to raise awareness, draw attention to, and encourage consumers to purchase the product over competing options.
All of the activities that inform consumers about a product, brand, or service are referred to as promotions.
Companies communicate about sales promotions through a variety of media, including printed materials like posters, coupons, direct mail pieces, and billboards; radio and television commercials; and digital media like text messaging, email, websites, and social media, among others.
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