When consumers have problems with a web site, they use website design, customer service, privacy, and fulfillment dimensions to evaluate e-service quality .
E-service quality measurements contain four dimensions including website design, customer service, security or privacy, and fulfillment.
Website design refers to all the elements of the customer experience which are related to the website. It includes information quality, purchase process, product selection, website convenience, p and system availability.
Every efficient website should contain three main contents which are information oriented and transaction oriented and customer oriented. Customers do always assess the experience of them by using a website to assess an online store's overall service quality.
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