An improved understanding of the operations / marketing interface has resulted in an increased focus on the supplier in many firms. If knowledge of operations / marketing will increase then the company focuses on it's supplier to maintain the stocks for fulling the increased demand in the market.
Operations are activities and functions done for business which affects whole business process. Marketing is the process which enables selling with focus on customer satisfaction by promoting the product, giving better price and product and enabling placement for product. Supplier is an individual or an organisation who supply goods or services.
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