Based on the example in the student guide, additional awareness a promotion budget of $1,500,000 will buy is of 36%.
A promotional budget is a specified amount of money which is set aside to promote the products or any beliefs of a business or any organization. Promotional budgets are always created to estimate the essential costs which are associated with growing a business or maintaining a brand name.
The promotion budget is often set according to a percentage of sales or any profits for an established business, a percentage of the raised funds in the case of non-profit organization or a foundation, a percentage of startup costs or the use of funds in the case of any startup in order to maintain an expected growth rate.
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