Product placement is an important aspect of tv advertising because it incorporates products into the plots of shows.
Advertising is the promotion of a product or service to potential customers through paid announcements on different mediums including newspapers and television channels. The latter is called TV advertising.
Product placement is one method of advertising. It is done by incorporating references to specific brands or products into the plots of TV shows, with intent to promote the product. It may be done as part of loaning an expensive item as part of the film set, like a car. Product placement may be done in an unobstructive manner, but sometimes prominently so viewers don’t miss it.
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