In the past, Tupperware used only personal selling to sell its products; it now uses other methods as well to reach its target market. Together these various methods are Tupperware's promotion mix.
The promotion mix refers to the blend of several promotional tools used by the business to create, maintain and increase the demand of goods and services. So now Tupperware uses this methods to reach its target market.
A promotional mix combines marketing methods including sales, advertising, public relations and direct marketing to achieve a specific marketing goal.
Hence, the several tools that facilitate the promotion objective of a firm are collectively known as the promotion mix.
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