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Bradbury Thompson produced designs for Westvaco inspirations that demonstrated a thorough knowledge of printing and typesetting combined with an adventurous spirit of experimentation.
He emerged as one of postwar America's most influential graphic designers His designs for Westvaco Inspirations, four-color publications showcasing printing papers, had a big impact. A thorough understanding of printing and typesetting, combined with a penchant for risky experimentation, enabled him to broaden the range of design possibilities.
He discovered and investigated the potential of engravings from the eighteenth and nineteenth centuries as design resources. To add graphic and symbolic power to the page, large, bold, organic, and geometric shapes were used. Letterforms and patterns, such as halftone reproduction details, were frequently enlarged and used as design elements or to generate visual patterns and movements.
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