Respuesta :
In determining monopoly market power, both demand curve and its cost structure are the two primary factors to be considered. Market power is the ability of a company to influence supply, demand, or both in order to change the price of a product in the marketplace.
A corporation with significant market power has the primary power to control its profit margin by manipulating the market price. It may also be able to raise barriers for potential new entries into the market. Because they may set or change the retail price of an item without giving up market share, company with market power are frequently referred to as "price makers."
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