Merchant wholesalers are independent middlemen who purchase products from producers and resell them to retailers and other B2B clients.
A business-to-business, or B2B, company sells goods or offers services to other companies. Therefore, "B2B customer service" refers to the guidance or support given by a B2B to another firm using its products or services.
Instead of between businesses and consumers, business-to-business (B2B) electronic commerce (e-commerce) refers to the exchange of goods, services, or information between businesses (B2C). A business-to-business transaction takes place between two companies, such as wholesalers and online retailers.
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