A leader who operates from a base of power where others want to associate with or be accepted by him or her is called referent power.
A special kind of personal power is referent power. Instead of relying on compulsion or manipulation, it is based on respectful interpersonal interactions. Organizations today place more emphasis on fostering relationships and teamwork. Referent power is hence becoming a crucial leadership tool.
Referent power results from one individual liking, respecting, and in some manner relating to another. Celebrities have referent power, which allows them to sway public opinion regarding anything from what people buy to who they elect as president.
Strong bonds are forged between leaders and their follower's thanks to referent power. The way that followers think, act, and express themselves may be imitated in an effort to win their leaders' approval. They view their leader as a sort of example to follow.
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