A product modification results in a completely new product while a line extension is simply changing an old product.
What is the difference between a line extension and a product modification?
- Organizations must be able to alter their item blends to compete viably and accomplish their objectives.
- Utilizing existing items, a item blend can be moved forward through line expansion and through item adjustment.
- A line extension is the improvement of a item closely related to one or more items within the existing line but outlined particularly to meet diverse client needs.
- Product modification is the changing of one or more characteristics of a item.
- This approach can be accomplished through quality adjustments, useful alterations, and tasteful alterations.
- The development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs.
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