Respuesta :
Value-expressive appeals include letting the target market know about one or more practical advantages that are significant to them. A freshness date was added to the cans to change consumers' cognitive component of their attitude toward the Pepsi brand of cola.
What is a value-expressive appeal a utilitarian appeal when should each be used?
Value-expressive appeals make an effort to give the product a personality or to portray the product user. It ought to be applied to practical items. The consumer is informed of one or more functional benefits that are significant to the target market through utilitarian appeals.
What is the target market?
A target market is a particular demographic that a company offers its goods or services to and who share certain traits. Companies employ target markets to fully comprehend their potential customers and develop marketing strategies that support them in achieving their corporate and marketing goals.
Learn more about the target market: https://brainly.com/question/13363009
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