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Often used interchangeably with vision, a mission statement frequently has an inspirational theme.
What is a mission statement?
- A mission statement is a brief statement that explains why an organization exists, what its overall goal is, and identifies the goal of its operations, such as the type of product or service it offers, its primary customers or market, and its geographical region of operation.
- It may include a brief statement of the organization's values or philosophies, a company's main competitive advantages, or a desired future state—the "vision."
- Historically, it has been associated with Christian religious groups; indeed, for many years, a missionary was assumed to be someone on a religious mission.
- The term "mission" first appeared in 1598, when Jesuits were sending ("missio," Latin for "act of sending") members abroad.
Therefore, often used interchangeably with vision, a mission statement frequently has an inspirational theme.
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