The practice of focusing on the identification and recruitment of those with a social media following to advocate for a company's product is known as ________ marketing.

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19-08-2022
Business

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The practice of focusing on the identification and recruitment of those with a social media following to advocate for a company's product is known as ________ marketing.

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Asmasaadatkhan Asmasaadatkhan · Answer 1 · 2022-08-27T21:32:29+02:00

Influencer marketing mainly focuses on the identification and recruitment of those with a social media following to advocate for a company's product.

Influencer marketing is a type of marketing that relies on key leaders to spread your brand's message to a larger audience. Instead of marketing directly to a large group of consumers, you inspire, hire, or pay influencers to spread the word for you.

Influencer marketing is frequently used in conjunction with two other types of marketing: social media marketing and content marketing. Influencers are expected to spread the word via their personal social channels. Many influencer campaigns include a content component in which you either create content for the influencers or create content for themselves.

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