Account penetration is the capacity of a salesman to contact people within an account to discuss a product.
"Sales" refers to any actions involved in selling a product or service to a customer or business.
What is sales plan?
- A sales plan is a working document that specifies the best path to increased revenue.
- It describes the present market position, sales, goals, and customer characteristics, as well as tools, measurements, and budgets.
- It also describes sales techniques and includes an action plan that may be reviewed.
- All of these strategies assist to keep teams focused on the company's vision and objective while also providing a functional framework from which to operate.
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