The correct answer is intensifying
Any marketing or commercial plan should include exploratory research. Its emphasis is on the discovery of ideas and insights rather than the collection of statistically accurate data. As a result, exploratory research is best suited as the first step in your overall study plan. It is most typically used to define company concerns, possible growth areas, alternate courses of action, and prioritising areas that require statistical investigation.
The most prevalent kind of exploratory research in online surveys is in the form of open-ended questions. Consider the exploratory questions in your survey as helping you learn more about the folks you're surveying. Text responses may not be statistically measurable, but they will provide you with higher-quality data.
learn more about research refer:
https://brainly.com/question/25257437
#SPJ4
