brought consistency between their beliefs and attitudes.
In his research study, the focus of Rokeach (1971) was to determine the effects of feelings of self-dissatisfaction on changing values, behavior, and attitudes. For that purpose, he chose white students with positive beliefs regarding equality and freedom values. In his study, Rokeach (1971) divided them into various groups and conducted experiments for accurate results.
He further studied their attitudes related to the civil rights movement. After that, he asked them to connect these values with their feelings regarding the civil rights movement. Most of the subjects were dissatisfied with their attitudes. During the next six months and one year, they worked to bring consistency between their beliefs and mindset.
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