Respuesta :
Because readers often require an extra push, think of adding additional motivators to the conclusion of your message. Possible motivators include a gift, an incentive, a limited offer, a deadline, or a satisfaction promise.
Format for a Common Sales Message
Establish credibility, discuss appealing features, and compare with competitors, addressing situations or potential questions before they are even considered. Sum it up and offer solution steps or calls to action, encouraging the audience to take the next step.
Simply put, message strategy is choosing what to say and how to say it — to achieve an ultimate business purpose. It's how you turn marketing into transmissions and communications into results.
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