The aspect of service quality would be the objective measure of goodness.
What is service?
- In contrast to products, which we can physically touch or handle, services are the non-physical, intangible components of our economy.
- The majority of the economies of the wealthy countries are based on services like banking, education, healthcare, and transportation.
- They also represent the bulk of the economies of the developing countries.
- There is no transfer of ownership when a business offers a service and the client pays for it. We are unable to ship or store a service.
- They are only present as long as the customer is consuming them and the provider is supplying them.
For instance, getting a haircut is a service that cannot be stored or transported.
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