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A phrase the manager of the creative process at ideo used to describe their divergent and convergent thinking processes was: "we start with our heads in clouds."

The Creative Process: What Is It?

The act of using innovation to solve issues is the creative process. It is a methodical approach to problem solving that involves  discovering fresh perspectives on time-tested ideas. This system can be used for personal, academic, or professional objectives by an individual or a group of people.

The creative process makes room for fresh insights and comprehension. The creative system typically takes the form of a sequence of processes that call for various ways of thinking and addressing problems. These actions comprise:

Preparation \sIncubation \sIllumination \sEvaluation \sImplementation

Before the finished product is made, this procedure might be done numerous times.

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