The Fallacy of Oughts is the mistaken belief that we must live up to the standards of others, of society, of advertising.
More about Fallacy of Oughts:
When it is assumed that something should be a specific way simply because it is, this is known as the is-ought fallacy. It can also be the belief that something shouldn't happen because it isn't happening right now.
This fallacy essentially says that the current situation should be preserved for its own sake. It attempts to assign value to a truth or draw moral conclusions from the depiction of a situation.
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