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The correct answer is b. Understanding consumers in marketing is considered so important that a whole area of marketing called the study of consumer behavior emerged.
Consumer behavior is the study of people, groups, or organizations, as well as all the actions related to the acquisition, consumption, and disposal of goods and services. How a consumer's feelings, attitudes, and preferences influence their purchasing decisions is known as consumer behavior. The study of consumer behavior first began as a separate marketing subdiscipline in the 1940s and 1950s, but it has since evolved into an interdisciplinary social science that combines aspects of psychology, sociology, social anthropology, anthropology, ethnography, marketing, and economics (especially behavioral economics).
In an effort to better understand people's preferences and consumption habits, the formal study of consumer behavior looks into personal characteristics like demographics, personality types, and lifestyles as well as behavioral variables (such as usage rates, usage occasions, loyalty, brand advocacy, and willingness to provide referrals).
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Understanding consumers in marketing is considered so important that a whole area of marketing called
_____________________ emerged.
A. customer programming
B. consumer behavior
C. individual benchmarking
D. customers competency
