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The precise effect that the speaker wants to have on an audience is called specific purpose

      Speaking in public has two goals: general purpose and specific purpose. The speech's overarching objective as it relates to its general aim is to be created and delivered. On the other hand, in the specific purpose, the speaker begins with one of those overarching objectives and then goes on to explain to the audience the who, what, when, where, why, and how of the speech. The precise purpose provides an answer to the question: What do you hope to achieve with your speech?

     The collection of elements that give speeches and other forms of discourse meaning and value as tools for changing the status quo constitute the specific goal. It is presented as a sentence that includes the overall goal, the target audience, and a prepositional phrase that sums up the subject.

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