The use of client lists by advertisers and businesses to promote goods and services is an example of the Coalition influence tactic.
Building a network of supporters to widen the leader's base of influence, reaching consensus, articulating a group perspective, or inciting an "us-versus-them" conflict are all examples of coalition methods. This strategy is also employed by leaders who mention the names of their supporters while making requests.
Utilizing flimsy justifications, pressure, and/or praise and flattery are the most often employed strategies when attempting to sway others. The most successful strategy, however, is the least usually employed persuasion technique: leveraging value and vision to motivate others to commit.
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