When a firm focuses on its internal capabilities rather than on the desires and needs of the marketplace, then the firm is said to have adopted the _______ orientation.

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18-08-2022
Business

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When a firm focuses on its internal capabilities rather than on the desires and needs of the marketplace, then the firm is said to have adopted the _______ orientation.

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QWCyan QWCyan · Answer 1 · 2022-08-25T14:24:23+02:00

Production orientation is said to take place when the firm focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

So under production orientation, the firm will concentrate on producing a good quality product. The firm has the belief that the customers will prefer a good quality product rather than what the consumer desires and it is not available in the market.

An example of production orientation is the Gilette which focuses on and has made a name for producing the best disposable razor in the world. On the contrary, a product orientation is said to take place when the firm produces the product according to the needs and wants of the customer.

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