Promoting one good, service, or brand over another is one of the objectives of advertising. But choice necessitates free will and a certain degree of deliberate decision-making. The goal of subliminal advertising is to influence the unconscious to choose the advertiser's good or service, rather than relying on free will or conscious decision-making.\
Promotion is the advertising of products. It can be the product's launch or the after-launching promotions. Promotion of goods and services is an essential part of marketing, as a company can only sell the goods when they have the right audience that is willing to purchase the goods.
Promotion is considered last stage of the marketing management as the company makes strategy to advertise their product so that it can reach to the target audience who have need of the product.
Thus, Promoting one good, service, or brand over another is one of the objectives of advertising.
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