Action is the stage of the Aida model. As Veronica shopped for days before she found the perfect shoe for her wedding, and she bought it in two sizes, just to be safe.
The "Advertising Effect Model," also known as the Attention, Interest, Desire and Action Model, outlines the processes a person takes while making a purchase of a commodity or service.
To target every touchpoint throughout a customer's purchase experience, from learning about the product to completing a final purchase, sales, marketing, and advertising teams employ the AIDA model.
Thus, it is Action is the stage of the Aida model.
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