The reasons domestic companies often have an advantage over global companies is because national companies are aligned with the local workforce and culture, which gives them an edge in understanding the needs of consumers.
It is essential that companies develop a strategy aligned with the local market, which has its own particularities and needs, directly influenced by its culture, which defines needs, desires and consumption trends.
Therefore, just like a domestic business that succeeds by knowing and aligning expectations with the local workforce and culture, a business that wants to expand must do in-depth market research to identify how to understand and appeal to local consumers and their needs.
Find out more about global companies here:
https://brainly.com/question/13312055
#SPJ1
