Josh usually thinks about price and quality when he has to make a major purchase, such as a gaming pc or speakers. These two features represent josh's Evaluative criteria
This refers to the amount of value that is attached to a good or service that is in a market system.
Hence, we can see that based on the fact that Josh usually thinks about price and quality when he has to make a major purchase, such as a gaming pc or speakers. These two features represent josh's Evaluative criteria
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