The dimension of the service quality that have the ability to convey trust and instill confidence in customers is referred to as: Assurance.
What are the Five Dimensions of Service Quality?
The five dimensions of service quality are:
- Tangibility: this is the quality of the service being rendered to be perceived by customers to be relatively tangible or valued.
- Reliability: the service must be dependable and accurate. So, customers expect a quality service to be reliable.
- Responsiveness: a quality service should be willing help customers and provide services promptly.
- Assurance: Customers should be able to feel a sense of trust and confidence from the quality service a firm provides.
- Empathy: this is the ability to be provide caring and individualized attention to customers.
In conclusion, we can see that the dimension of the service quality that have the ability to convey trust and instill confidence in customers is referred to as: Assurance.
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