Respuesta :
The correct option is d. maximize customer value.
A marketing strategy aims to maximize consumer value in addition to making a profit for the company.
Marketing strategy:
- A marketing strategy is a long-term plan for achieving a company's goals through comprehending customer needs and creating a distinct, sustainable competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
- More comprehensive than specific approaches are marketing strategy. A company might, for instance, have a content strategy for its social media platforms or for search engine optimization, and then it might have certain strategies it uses for each platform.
- A company's overall plan for reaching out to potential customers and converting them into buyers of their goods or services is referred to as a marketing strategy. The value proposition of the business, critical brand messages, information on target customer demographics, and other important components are all included in a marketing plan.
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