The two key principles that form the foundation for an ethical sales presentation are:
- To uncover needs.
- To solve problems.
What is a sales presentation?
A sales presentation is an act that involves the process of speaking to customers and potential customers, so as to formally share and explain information about a product, especially for the purpose of proffering a solution to a particular problem.
This ultimately implies that, the two key principles that form the foundation for an ethical sales presentation are:
- To uncover needs.
- To solve problems.
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