E. A consumer decision requires information on Information search; seeks information on appropriate evaluative criteria, the existence of alternatives, and characteristics of each alternative.
Consumer Decision making refers to the process under which consumers go through in deciding what to purchase.
These decision may include;
Thus, a consumer decision requires information on Information search; seeks information on appropriate evaluative criteria, the existence of alternatives, and characteristics of each alternative.
The complete question is below:
A. the appropriate evaluative criteria for the solution of a problem
B. the existence of various alternative solutions
C. the performance level or characteristic of each alternative solution on each evaluative criterion
D. A and B
E. A, B, and C
Information search seeks information on appropriate evaluative criteria, the existence of alternatives, and characteristics of each alternative.
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