Respuesta :
The statements that is TRUE about personal selling is a. The sales process is interpersonal.
What is personal selling?
Personal selling can be regarded as the face-to-face selling whereby one person who is the salesman uses a strategy to make sure the customer is convinced so they can buy a product.
Therefore, The sales process is interpersonal.
CHECK THE COMPLETE QUESTION BELOW:
Which of the following statements is TRUE about personal selling? a. The sales process is interpersonal b. Personal selling is favored when products can be standardized c. Personal selling is favored when channels are relatively long d. Personal selling requires indirect communication
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The statement that is true about personal selling is; Option A; The sales process is interpersonal.
How to carry out personal selling?
When carrying out personal selling, we refer to an individual going directly to meet people to sell his or her products. This means that the process is largely dependent on your interpersonal relationship because it is a one on one conversation to sell a product.
Thus, we can conclude that the only statement from the given options that is a true representation of personal selling is Option A which says that the sales process is Interpersonal.
The missing options are;
A) The sales process is interpersonal.
B) Personal selling is favored when products can be standardized.
C) Personal selling is favored when channels are relatively long.
D) Personal selling requires indirect communication
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